The Evolution of VITO

From Entrepreneurial Vision to Global Impact

Every great entrepreneurial story starts with a pioneering vision and a strong determination to make it a reality against all odds. For VITO AG, that key moment came in 2000 when Andreas Schmidt invented and patented a ground-breaking frying oil filtration system. However, bringing this conceptual innovation to life required overcoming numerous challenges.

Thorough Market Research Shapes the Solution

Before investing further, Schmidt dedicated himself to understanding the major problems faced by commercial kitchens. A detailed survey of 68 food service businesses, from cafeterias to fine dining restaurants, revealed a vital need for an effective filtration solution. Frying oils were repeatedly reused until they became unsuitable, leading to low food quality, potential safety issues, and significant waste.

Driven by customer feedback, Schmidt continuously refined the design criteria - it had to be easy to operate, adaptable for different volumes, dishwasher-safe, and centered around a one-button user experience. After moving on from his initial failed prototype, the hard-earned first functional unit was created in 2002 and commercially launched soon after as the VITO 50.

From Humble Beginnings to Nationwide Impact

In the beginning, Schmidt worked tirelessly with a small team in a modest 65 square-meter office. He handled product development, marketing, and sales all at once. Using endorsements, such as early approval from BVLK in 2002, awards, and persistent promotion were crucial for increasing brand recognition and establishing a nationwide distribution network across Germany.

By 2005, VITO had its trademark officially registered and country-wide sales had rapidly expanded across 30 international territories. The entrepreneurial drive that started the journey had now become an unstoppable force.

Adopting a Sustainable Vision

As VITO's footprint grew through subsidiaries in the USA, Italy, and the Middle East, its contributions went far beyond enhancing kitchen operations. Each frying oil filter extended the usable lifespan of frying oils exponentially, drastically reducing the waste being generated across the food service industry.

The eco-friendly impact at the heart of VITO's product proposition was strengthened by sustainable practices integrated throughout the company's operations and supply chain. Industry-leading endorsements, such as the prestigious 2018 Green Ribbon Award highlighted VITO's environmental responsibility. The attainment of ISO 9001 and 14001 certification standards in 2020 showcased the company's unwavering dedication to quality management and conservation.

Continuous Innovation Shaping the Future

With over 20 years of entrepreneurial determination, a steadfast dedication to culinary excellence, and an unwavering commitment to sustainability, VITO AG now has an ambitious new goal - to expand its positive impact globally. Proudly serving over 50,000 kitchens worldwide, our solutions are trusted by renowned brands such as Burger King, Hilton, and Marriott. We take pride in our extensive reach, providing top-tier service to customers in over 150 countries, and are excited to continue our journey towards a more sustainable future.

The entrepreneurial story that faced early obstacles has now grown into a global force reducing ecological footprints while maintaining culinary excellence. As a family business, with Schmidt's oldest daughter, son, and wife also working in the company, VITO prides itself on German craftsmanship. All products are still produced at the German headquarters and shipped all over the world. The company is constantly growing, with a new building under construction to increase capacity and meet the rising global demand.